As lead copywriter and editor at True Brands, I generate and develop creative concepts, execute quality copy across platforms and contexts, and provide a final editorial eye to ensure that all content communicates clearly and has the right amount of spark.
I’ve worked on everything from rethinking and reworking e-commerce product descriptions for an entire brand to developing highly technical packaging copy that clearly communicates the heart of the product’s function without watering down the complexity or sacrificing personality. Whether crafting engaging emails to drive sales, brainstorming unique product names with brand managers, or writing SEO-driven blogs to educate and engage audiences, I bring a sense of playfulness to otherwise functional writing.
Portfolio
True Brands
True Brands is an overarching collection of consumer brands that caters to a variety of distinct audiences. I bounce between voices, making sure each brand’s personality comes through in all content.
Quality barware and glassware with style.
We evolved Viski’s voice to be authoritative and educational while still accessible. Beyond providing professional-quality barware and glassware, Viski now serves as a trusted source of craft cocktail recipes, bartending techniques, and history.
Audience: The Viski audience consists of home bartenders who want to make professional-quality drinks at home and learn all things cocktail culture.
What I do: Concept and write D2C product descriptions, packaging copy, brand voice and tone guidelines, educational blogs, product and brand taglines, marketing emails, ad campaigns, video scripts, and all other branded copy.
Tea that tastes good.
Fun, feminine, and conversational, Pinky Up is all about tasty brews and cute tea accessories. While it has a robust base of wholesale customers, in the last few years we have grown its impact as a D2C brand, building a brand identity via email marketing, recipe creator partnerships, and social media.
Audience: Pinky Up is geared toward anyone who likes cute decor and sweet treats.
What I do: Concept and write D2C product descriptions, packaging copy, brand voice and tone guidelines, recipe blogs, product and brand taglines, marketing emails, ad campaigns, video scripts, and all other branded copy.
Keep your drinks colder, longer.
HOST began as a tech-forward brand, but we developed a more conversational, cheeky brand voice to inject more personality into our very functional product while still highlighting practicality and utility.
Audience: People who like using innovative products in their everyday lives and want to keep their drinks cold.
What I do: Concept and write D2C product descriptions, packaging copy, brand voice and tone guidelines, product and brand taglines, marketing emails, ad campaigns, and all other branded copy.
Other Work
Craft beer delivered to your doorstep.
Tavour’s business model hinges on the creative, engaging descriptions of the craft beers on offer. Each product description included tasting notes, brewery details, ratings, and awards.
Audience: Craft beer fans.
What I do: Research craft beer and craft breweries, write creative descriptions of beer and cider, and write blog posts about breweries and the beer industry.
